Jun 15, 2025

Undergraduate/Graduate Catalog 2017-2018

Undergraduate/Graduate Catalog 2017-2018 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.

Communication Studies, Strategic Communication Concentration, BA

The Strategic Communication concentration provides students with foundational knowledge of strategic communication theory and professional communication skills. In addition, students learn about the ethical responsibilities to create and implement systematic communication plans for corporate, non-profit and governmental organizations. Based on the rigorous education in communication theory and research, strategic writing and speaking, media literacy, visual communication and strategic communication planning, students are prepared to develop integrated communication careers in fields such as public relations, social-trend research and public affairs.

Grade Requirement

A minimum grade of “C” in all communications studies (COMM) course work contributing to the major is required of all students.

Course Requirements

Required courses (18 credits)

Concentration electives (12 credits)

Complete four courses, selected from the following:

COMM 303 - Introduction to Organizational Communication
COMM 330 - Business and Professional Communication
COMM 341 - Public Relations Case Studies
COMM 353 - Corporate Communications and Social Responsibility
COMM 359 - Strategic Communication for Non-Profits
COMM 373 - Strategic Visual Communication
COMM 391 - Public Relations Practicum
COMM 392 - Public Relations Campaigns
COMM 498 - Internship in Communication *
*Note: Only three credits of COMM 498 may be applied toward major requirements.

Electives (9 credits)

Complete nine additional credits, selected from communication studies (COMM) courses. COMM 298 - Second Year Seminar (Speaking Intensive) or COMM 299 - Second Year Seminar (Writing Intensive) may be applied as an elective.

Total minimum credits: 39

Core Curriculum Requirements

A minimum of 120 earned credit hours is required for graduation. These earned hours include the Core Curriculum Requirements as specified in the Undergraduate Academic Programs section of this catalog and at the Core Curriculum website, www.bridgew.edu/corecurriculum. For additional graduation requirements, see the Undergraduate Academic Policies and Procedures section of this catalog.