Department: Communication Studies  

The Strategic Communication concentration provides students with foundational knowledge of strategic communication theory and professional communication skills. In addition, students learn about the ethical responsibilities to create and implement systematic communication plans for corporate, non-profit and governmental organizations. Based on the rigorous education in communication theory and research, strategic writing and speaking, media literacy, visual communication and strategic communication planning, students are prepared to develop integrated communication careers in fields such as public relations, social-trend research and public affairs.